Each day in New York State, the tobacco industry spends over $500,000 to market it products – and 90% of it is devoted to in-store advertising.

Each year in NYS, 22,500 youth become daily smokers and 31.6 million packs of cigarettes are bought or smoke by NYS children.

There is approximately one licensed tobacco retailer for every 194 children in New York State.


There are now 15 jurisdictions in New York that have enacted and implemented a priority point-of-sale policy that limits the number, type, or location of retail outlets allowed to sell tobacco products.

Get involved by learning more about the “Seen Enough Tobacco Campaign”.

Promising Practices Guide

The Promising Practices Guide was created by the Community Partnerships in order to share key learnings from our statewide initiative to reduce the amount of tobacco advertising in the retail environment. Reality Check, the state youth action program, worked collaboratively with the Community Partnerships to accomplish some aspects of this initiative.

To involve your local youth, find a local RC Coordinator

Price Discounting

The tobacco industry spends billions of dollars on marketing including discounts to make tobacco products more affordable. These discounts are deadly – bringing disease and death to the people who use tobacco including more than 100,000 youth in New York State.

Youth tobacco use in New York State is still a big problem:

  • 88 percent of first cigarette use will occur by the age of 18, with 98 percent of all first use by 26 years of age.
  • In New York State, 11.9 percent or 107,000 high school students smoke.
  • Each year, 12,900 kids under 18 become new daily smokers in New York.

The tobacco industry understands the relationship between price and consumption so it has developed strategies including coupons and multipack discounts to make tobacco products more affordable. Coupons directly reduce the price of a product at the point of sale while a multipack discount is a promotional tool that includes the sale of multiple packages or products for one price such as a buy one, get one free offer.

Price discounting undermines the impact of tobacco taxes and New York’s strong tobacco control policies. New York City has passed legislation to ban the use of coupons and multipack discounts.

To learn more or lend your support

Other New York State Initiatives

The New York State Colleges Tobacco Free Initiative (NYSCTFI) is a statewide partnership. They are dedicated to encouraging and supporting colleges and universities. Therefor creating 100% tobacco-free campus policies.

New York State Smokers’ Quit Line is free and confidential service. They provide services to New York State residents who want to stop tobacco use. This includes, motivational coaching, free nicotine patches, an online smoke-free community, educational fact sheets, materials and videos. Additional educational tools and cessation resources are available. Mainly to healthcare providers, employers, educators, and others. In addition, this also includes a referral program for tobacco users.

Boy holding Sign